Executive Overview

New Users
539
MoM +1.7%YoY +17.2%
Engaged Sessions
561
MoM +5.3%YoY +28.7%
Total Key Events
40
MoM +122.2%YoY +300.0%
Session Key Event Rate
5.06%
MoM +91.2%YoY +201.7%

Data Summary — Auto Generated

Review before sharing

April 2026 delivered the strongest conversion performance recorded in 18 months. Total Key Events reached 40, up 300.0% year-on-year and 122.2% on the prior month. The Session Key Event Rate of 5.06% represents a 201.7% improvement year-on-year, indicating significantly improved traffic quality alongside volume growth.

Google Ads was the dominant conversion channel, contributing 60% of all Key Events at a Cost per Conversion of $92.55 — down 55.8% year-on-year. The Geelong Dentist campaign delivered the lowest Cost per Conversion at $69.49, operating at a 7.47% conversion rate. The Geelong Dental Implants campaign showed the strongest year-on-year click growth at +151.9%, suggesting increased market demand for implant services.

Organic search generated 217 clicks from 32,417 impressions (0.67% CTR). Average organic position improved to 17.96 from approximately 26.0 year-on-year — a 31.1% improvement. Brand search clicks declined 20.8% year-on-year (38 vs ~48), warranting ongoing monitoring.

Mobile devices accounted for 74.2% of website sessions but generated only 12.5% of Key Events, creating a 61.7 percentage point conversion gap versus desktop. Desktop sessions convert at approximately 26.1% compared to 1.2% on mobile.

Generated from report data · April 2026 · Figures reflect Australian traffic only

Agency Commentary — Ascet Digital

The April results reflect the campaign optimisations implemented in late March. We will be increasing the Geelong Dentist campaign budget by $300/month from May to recover the estimated 9 conversions being lost to budget restrictions. Brand search monitoring is ongoing — no action required at this stage. We recommend reviewing the mobile booking flow as a priority for May.

Executive Overview

Geelong Dental Centre · April 2026

Key Events — 18 Month Trend

Cyan bars = monthly key events · Navy dashed = 3-month rolling avg

⚠ Jan 2026 spike (129) flagged as a tracking anomaly — verify before reporting externally.

Key Events by Type — April 2026

booking_click1840.0%
birdeye_webchat_send1226.7%
clicked_on_phone1124.4%
clicked_on_email36.7%
form_event12.2%

New Users & Engaged Sessions — 18 Month Trend

Bars = New Users · Dashed line = Engaged Sessions

Source / Medium Performance

ChannelNew UsersYoYKey EventsYoYKE Rate
Paid Search302+36.7%24+2300.0%5.80%
Organic Search162-6.9%12+100.0%4.40%
Direct51+34.2%4+100.0%6.25%
Referral11—0—0.00%
Organic Social4—0—0.00%
AI & Emerging4—0—0.00%
Total539+17.2%40+300.0%5.06%

Channel Mix

40 Total
Paid Search56%
Organic Search30.1%
Direct9.5%
Other4.4%

Top 3 Wins

Key Events +300% YoY — Best conversion month in 18 months

Google Ads Cost/Conv down 55.8% YoY — $92.55 vs $208+ prior year

Paid Search driving 60% of all conversions — campaign targeting improving

Top 3 Opportunities

Mobile = 74% of traffic but only 12.5% of conversions — audit mobile booking flow urgently

Organic clicks flat at 217 — average position 17.96 — content and on-page SEO required

Brand keyword impressions down 15% YoY — monitor competitor bidding on brand terms

Traffic by Device

Mobile74.2%
Desktop23.9%
Tablet1.9%

Top Region

Victoria
82.75% of sessions · 87.5% of conversions
Sessions82.75%
Conversions87.5%

Best Day & Hour

Best Day
Wednesday
18.18% of traffic · 12 conversions
Peak Hour
9am – 10am
48 clicks

Brand Search Health

Brand Clicks
38-20.8%
Brand Impressions
323-15.0%
Brand CTR
11.76%Healthy
Brand Position
#1Top spot

Brand search declining YoY — monitor for competitor activity on branded terms. Review brand campaign impression share.