Executive Overview
Geelong Dental Centre · April 2026
Key Events — 18 Month Trend
Cyan bars = monthly key events · Navy dashed = 3-month rolling avg
⚠ Jan 2026 spike (129) flagged as a tracking anomaly — verify before reporting externally.
Key Events by Type — April 2026
| booking_click | 18 | 40.0% |
| birdeye_webchat_send | 12 | 26.7% |
| clicked_on_phone | 11 | 24.4% |
| clicked_on_email | 3 | 6.7% |
| form_event | 1 | 2.2% |
New Users & Engaged Sessions — 18 Month Trend
Bars = New Users · Dashed line = Engaged Sessions
Source / Medium Performance
| Channel | New Users | YoY | Key Events | YoY | KE Rate |
|---|---|---|---|---|---|
| Paid Search | 302 | +36.7% | 24 | +2300.0% | 5.80% |
| Organic Search | 162 | -6.9% | 12 | +100.0% | 4.40% |
| Direct | 51 | +34.2% | 4 | +100.0% | 6.25% |
| Referral | 11 | — | 0 | — | 0.00% |
| Organic Social | 4 | — | 0 | — | 0.00% |
| AI & Emerging | 4 | — | 0 | — | 0.00% |
| Total | 539 | +17.2% | 40 | +300.0% | 5.06% |
Channel Mix
Top 3 Wins
Key Events +300% YoY — Best conversion month in 18 months
Google Ads Cost/Conv down 55.8% YoY — $92.55 vs $208+ prior year
Paid Search driving 60% of all conversions — campaign targeting improving
Top 3 Opportunities
Mobile = 74% of traffic but only 12.5% of conversions — audit mobile booking flow urgently
Organic clicks flat at 217 — average position 17.96 — content and on-page SEO required
Brand keyword impressions down 15% YoY — monitor competitor bidding on brand terms
Traffic by Device
Top Region
Best Day & Hour
Brand Search Health
Brand search declining YoY — monitor for competitor activity on branded terms. Review brand campaign impression share.